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OPTIZMO™ releases 2023 email unsubscribe infographic

AUSTIN, Texas, April 18, 2024 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the leader in email suppression list management and email compliance solutions, is pleased to announce the latest addition to its annual email opt-out series unveil infographics. This edition visualizes the opt-out behavior observed through the massive amount of email opt-out request data the company processed in 2023.

Email marketing remains a powerhouse in digital marketing, constantly evolving and adapting over the decades. The 2023 infographic delves into the nuances of WHEN, WHERE, and WHAT technologies were involved in email unsubscribes over the past year, and provides insight into email recipient behavior.

Notable highlights and insights from the 2023 infographic

  • An increase in international email opt-out activity was observed in 2023, with Europe being the main driving force.
  • Yahoo! reclaimed its position as the leading email inbox provider for opt-out activities, overtaking Gmail.
  • Monday reclaimed its position as the most active day for email unsubscribes, reinforcing the idea that recipients are highly engaged with their inboxes at the start of the week.
  • The most active hours for opt-out behavior were identified between 9:00 AM and 11:00 AM Central Time, which is largely in line with previous years.
  • Mobile remained the top driver of opt-out activity in 2023, rebounding after a dip during the pandemic.

The detailed exploration of these trends underlines the importance of understanding and redefining marketing signals that were previously only considered negative. Such signals and insights provide marketers with valuable information on how to optimize their email campaigns for better engagement and lower opt-out rates.

The 2023 Email Opt-Out Infographic is now available for download on the OPTIZMO website at – https://www.optizmo.com/blog/optizmos-2023-email-opt-out-infographic/

OPTIZMO has been releasing these infographics since 2018, providing data unavailable anywhere else in the industry. Previous editions of the infographic are all available on the OPTIZMO website.

About OPTIZMO

OPTIZMO Technologies is the recognized thought leader in email and online marketing for email suppression list management, email campaign management, data management, and email compliance risk mitigation services. With an expert workforce that pursues unparalleled efficiency, innovative technology and an insatiable desire to solve problems, customers will find a customer-centric business model that not only improves the way OPTIZMO customers do business, but also drives the company forward. The company is headquartered in Austin, Texas, with offices and team members in Charleston, Denver and Brisbane, Australia.

Media contact:
Antonio Jones
Marketing manager
[email protected]

Tom Wozniak
General manager
[email protected]

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